It’s no secret that customer reactivation can be a huge win for businesses. In fact, according to a study by the Harvard Business Review, companies see a fivefold increase in revenue when they are able to successfully re-engage past customers. One of the main reasons that customer reactivation is so profitable is because the majority of the cost has already been spend on acquiring the customer. Even if you offer a discount or service to reactivate them, the cost is only spent as part of the reactivation of revenue. This means you won’t be incurring any cost unless they are adding revenue at the same time. While this sounds great in theory, it can be difficult in practice.
Tired of doing webinars where only a fraction of your registrations show up? In this blog post, we will discuss three tips that should help boost your webinar attendance rate so that you’ll be able to engage more participants and generate more sales!
Abandoned carts are a common source of pain for e-commerce stores. In fact, it’s estimated that over 71% of shopping carts are abandoned. This means that businesses are losing out on a lot of potential revenue (an estimated $16 Billion, actually). Fortunately, there are ways to recover a lot of this revenue! In this blog post, we will discuss how e-commerce stores can recover more revenue from cart abandonsRead more
When someone new comes to your website, it’s often hard for them to get all the information you would like them to have in a single visit. You want them to know about the problems you solve, the value you can create for them, and what makes you different from your competition. One of the most important things that often gets overlooked, however, is getting them to understand thatRead more
We all know that you never get a second chance to make a first impression. That’s why the new customer experience is one of the most important parts of any business. In this blog post, we’ll give you three tips for creating an amazing new customer welcome experience!
Have you ever seen the Northern Lights in person? We’ve all seen pictures like the one above. But the feeling of actually seeing it for the first time is hard to describe. If you’ve seen the Northern Lights before, you’re probably remembering that feeling. But if you haven’t, no amount of description is going to do it justice. That’s something you have to experience. It’s like the first timeRead more
Imagine for a second that you are interested in backing a Kickstarter campaign for the latest fancy backpack. So you head over to the Kickstarter campaign and sign up for updates on that product. Let’s say a few days go by, and then you get an email from the product manager saying you’ve been selected randomly to receive a free gift (a legit gift, not one of those lameRead more
If you are a digital marketer, odds are good that you are familiar with ClickFunnels and their podcast ‘#FunnelHacker Radio’. Their podcast is always full of expert advice from real marketers and business owners. Our CEO Corey Thomas was just featured on an episode where he shows how you can use PicSnippets to personalize your lead magnets for increased consumption and conversions. The iTunes link for the podcast canRead more
In this tutorial, you’ll learn how to add a PicSnippet to an email in Klaviyo. In your PicSnippet account, load the PicSnippet you want to use. Scroll to the bottom of your PicSnippet image and click the “Generate Code” button. In the following “Get the Code” screen, under the Select your Platform drop-down menu choose “Klaviyo”. Then in the “Value for:…” drop-down menu choose the appropriate value forRead more
In the year I spent working with Frank Kern, we sent a LOT of emails. But one particular email that we sent stood out from the rest. We always sent our email campaigns in batches of 3 or 4 emails. Frank had (and still has, I believe) a theory that his list needed to be sent the same email at least 3 times before they would actually read it.Read more