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How E-Commerce Stores can Recover More Revenue from Cart Abandons

Abandoned carts are a common source of pain for e-commerce stores. In fact, it’s estimated that over 71% of shopping carts are abandoned. This means that businesses are losing out on a lot of potential revenue (an estimated $16 Billion, actually). Fortunately, there are ways to recover a lot of this revenue! In this blog post, we will discuss how e-commerce stores can recover more revenue from cart abandonsRead more

[Case Study] Dealing with Colder Emails Even if You Are Frank Kern

In the year I spent working with Frank Kern, we sent a LOT of emails. But one particular email that we sent stood out from the rest. We always sent our email campaigns in batches of 3 or 4 emails. Frank had (and still has, I believe) a theory that his list needed to be sent the same email at least 3 times before they would actually read it.Read more

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