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How E-Commerce Stores can Recover More Revenue from Cart Abandons

Abandoned carts are a common source of pain for e-commerce stores. In fact, it’s estimated that over 71% of shopping carts are abandoned. This means that businesses are losing out on a lot of potential revenue (an estimated $16 Billion, actually). Fortunately, there are ways to recover a lot of this revenue! In this blog post, we will discuss how e-commerce stores can recover more revenue from cart abandonsRead more

[User Guide] Klaviyo

 In this tutorial, you’ll learn how to add a PicSnippet to an email in Klaviyo. In your PicSnippet account, load the PicSnippet you want to use. Scroll to the bottom of your PicSnippet image and click the “Generate Code” button. In the following “Get the Code” screen, under the Select your Platform drop-down menu choose “Klaviyo”. Then in the “Value for:…” drop-down menu choose the appropriate value forRead more

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[Case Study] How One Image Nearly DOUBLED Book Sales

https://vimeo.com/298185023 If reading isn’t your thing, check out this video case study! I do some pro bono marketing work for some of my friends in the combat sports industry. Most of them are fighters that, unfortunately, don’t make a lot of money just from fighting. So they turn to other sources of revenue. One such friend is a well-known kickboxer here in California. He wrote a book that heRead more

Seeing is Believing

Sometimes You Have to See It to Get It

Imagine your name is John. Now imagine it came to light that Lionardo DaVinci had painted “John” into the Mona Lisa. How would that feel? Imagine how much more meaningful that image would be now that it has your name on it. Now imagine that anyone in the world looking at that painting saw their own name on it. Think about the impact it would have. Anyone looking atRead more

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