Online businesses are always looking for new and innovative ways to increase the value of our products and services. We also want to create more engagement from our customers, and keep them coming back for more. One way to do both of these things is by using certificates and personalized achievements. They are a great way to show your customers that you value their business and add an elementRead more
Doing everything we can to make sure a prospect attends the appointment and is as prepared as possible to make a buying decision is not easy!
It’s no secret that customer reactivation can be a huge win for businesses. In fact, according to a study by the Harvard Business Review, companies see a fivefold increase in revenue when they are able to successfully re-engage past customers. One of the main reasons that customer reactivation is so profitable is because the majority of the cost has already been spend on acquiring the customer. Even if you offer a discount or service to reactivate them, the cost is only spent as part of the reactivation of revenue. This means you won’t be incurring any cost unless they are adding revenue at the same time. While this sounds great in theory, it can be difficult in practice.