Growth Through Gamification
Online businesses are always looking for new and innovative ways to increase the value of our products and services. We also want to create more engagement from our customers, and keep them coming back for more. One way to do both of these things is by using certificates and personalized achievements. They are a great way to show your customers that you value their business and add an element of fun and gamification to the customer experience. In this blog post, we will discuss how online businesses can use certificates and personalized achievements to increase the value of their products and services, as well as create a better customer experience.
Tip #1: Motivate During Setup
One of the most critical times during the customer journey is what happens when someone becomes a customer and it’s extremely important to keep your customers engaged after they’ve made a purchase. This is particularly true if your product or service requires some work or setup from the customer. Staying in touch by leveraging follow-up emails/texts/notifications is key. Additionally, help the customer by demonstrating their progress during the setup and even offering rewards for completing critical steps. For example, if you are an online retailer, you can offer a discount for completing their profile. By keeping your customers engaged, you are increasing the chances of them making repeat purchases will lead to more positive online reviews and word-of-mouth marketing.
Tip #2: Use Scarcity and Social Proof
Another way to increase the value of your product or service is by using scarcity and social proof. Scarcity is when there is a limited supply of something, and social proof is when other people have used and enjoyed your product or service. DuoLingo is an amazing example of a product that manages to do both of these things extremely well. Things like streaks for daily activity, comparing your progress against friends and similar users, and in-app rewards for completing activities all drive DuoLingo users to create some of the highest engagement for any modern app. Even if you don’t have a technical product or prowess of a Silicon Valley unicorn, you can do simple notifications or follow-ups that encourage more progress and link it to incentives. You can also use the social proof on your website to show potential customers that other people have used and enjoyed your product or service.
Tip #3: Make it Shareable
Make sure that your certificates and achievements are shareable on social media. This is particularly true when your customer will feel like they have accomplished something by using your product or service. Things like personalized certificates and progress badges are great examples of things that can be easily posted to social media or saved to share with friends and family. This has the bonus benefit of increasing the reach of your product or service by raising brand awareness to your customers social network as well as creating more engagement from your existing customers. You can also use social media to offer discounts and giveaways for those who might have seen the shared award. This is a great way to increase the value of your product or service, create more engagement from your customers, and grow your brand to attract new customers.
We hope this blog post was helpful in showing how online businesses can use certificates and personalized achievements to increase the value of their products and services so that you can also create more engagement from your customers. Try implementing some of these tips today and see how they can help you improve If you have any questions or comments, please don’t hesitate to reach out to us. We would love to hear from you! Thank you for reading!