[Case Study] Dealing with Colder Emails Even if You Are Frank Kern

In the year I spent working with Frank Kern, we sent a LOT of emails. But one particular email that we sent stood out from the rest. We always sent our email campaigns in batches of 3 or 4 emails. Frank had (and still has, I believe) a theory that his list needed to be sent the same email at least 3 times before they would actually read it.Read more