[Case Study] Dealing with Colder Emails Even if You Are Frank Kern

In the year I spent working with Frank Kern, we sent a LOT of emails. But one particular email that we sent stood out from the rest. We always sent our email campaigns in batches of 3 or 4 emails. Frank had (and still has, I believe) a theory that his list needed to be sent the same email at least 3 times before they would actually read it.Read more

The Science Behind PicSnippets

The Science Behind PicSnippets

What is a PicSnippet? Here’s the easy definition. A PicSnippet is an image that has some dynamic data on it, like a first name or a birthdate: Does this get you excited?!?! Maybe, maybe not. Never fear, PicSnippets is SO MUCH MORE: PicSnippets helps you build a stronger connection with your prospects and customers. Building a stronger connection is one of the best ways to get your audience to knowRead more