PicSnippets For the People

Tips and Strategies on Personalized Marketing
Experiencing the Northern Lights

The Northern Lights and the Value of Experiences

Have you ever seen the Northern Lights in person? We’ve all seen pictures like the one above. But the feeling of actually seeing it for the first time is hard to describe. If you’ve seen the Northern Lights before, you’re probably remembering that feeling. But if you haven’t, no amount of description is going to do it justice. That’s something you have to experience. It’s like the first timeRead more

“This Literally Has Your Name On It”

Imagine for a second that you are interested in backing a Kickstarter campaign for the latest fancy backpack. So you head over to the Kickstarter campaign and sign up for updates on that product. Let’s say a few days go by, and then you get an email from the product manager saying you’ve been selected randomly to receive a free gift (a legit gift, not one of those lameRead more

PicSnippets on FunnelHacker Radio

Corey Thomas Featured on the FunnelHacker Podcast

If you are a digital marketer, odds are good that you are familiar with ClickFunnels and their podcast ‘#FunnelHacker Radio’. Their podcast is always full of expert advice from real marketers and business owners. Our CEO Corey Thomas was just featured on an episode where he shows how you can use PicSnippets to personalize your lead magnets for increased consumption and conversions. The iTunes link for the podcast canRead more

[User Guide] Klaviyo

 In this tutorial, you’ll learn how to add a PicSnippet to an email in Klaviyo. In your PicSnippet account, load the PicSnippet you want to use. Scroll to the bottom of your PicSnippet image and click the “Generate Code” button. In the following “Get the Code” screen, under the Select your Platform drop-down menu choose “Klaviyo”. Then in the “Value for:…” drop-down menu choose the appropriate value forRead more

[Case Study] Dealing with Colder Emails Even if You Are Frank Kern

In the year I spent working with Frank Kern, we sent a LOT of emails. But one particular email that we sent stood out from the rest. We always sent our email campaigns in batches of 3 or 4 emails. Frank had (and still has, I believe) a theory that his list needed to be sent the same email at least 3 times before they would actually read it.Read more

Book Sales Case Study Header

[Case Study] How One Image Nearly DOUBLED Book Sales

https://vimeo.com/298185023 If reading isn’t your thing, check out this video case study! I do some pro bono marketing work for some of my friends in the combat sports industry. Most of them are fighters that, unfortunately, don’t make a lot of money just from fighting. So they turn to other sources of revenue. One such friend is a well-known kickboxer here in California. He wrote a book that heRead more

Seeing is Believing

Sometimes You Have to See It to Get It

Imagine your name is John. Now imagine it came to light that Lionardo DaVinci had painted “John” into the Mona Lisa. How would that feel? Imagine how much more meaningful that image would be now that it has your name on it. Now imagine that anyone in the world looking at that painting saw their own name on it. Think about the impact it would have. Anyone looking atRead more

The Science Behind PicSnippets

The Science Behind PicSnippets

What is a PicSnippet? Here’s the easy definition. A PicSnippet is an image that has some dynamic data on it, like a first name or a birthdate: Does this get you excited?!?! Maybe, maybe not. Never fear, PicSnippets is SO MUCH MORE: PicSnippets helps you build a stronger connection with your prospects and customers. Building a stronger connection is one of the best ways to get your audience to knowRead more

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