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[Case Study] How One Image Nearly DOUBLED Book Sales

https://vimeo.com/298185023 If reading isn’t your thing, check out this video case study! I do some pro bono marketing work for some of my friends in the combat sports industry. Most of them are fighters that, unfortunately, don’t make a lot of money just from fighting. So they turn to other sources of revenue. One such friend is a well-known kickboxer here in California. He wrote a book that heRead more

Seeing is Believing

Sometimes You Have to See It to Get It

Imagine your name is John. Now imagine it came to light that Lionardo DaVinci had painted “John” into the Mona Lisa. How would that feel? Imagine how much more meaningful that image would be now that it has your name on it. Now imagine that anyone in the world looking at that painting saw their own name on it. Think about the impact it would have. Anyone looking atRead more

The Science Behind PicSnippets

The Science Behind PicSnippets

What is a PicSnippet? Here’s the easy definition. A PicSnippet is an image that has some dynamic data on it, like a first name or a birthdate: Does this get you excited?!?! Maybe, maybe not. Never fear, PicSnippets is SO MUCH MORE: PicSnippets helps you build a stronger connection with your prospects and customers. Building a stronger connection is one of the best ways to get your audience to knowRead more