When someone new comes to your website, it’s often hard for them to get all the information you would like them to have in a single visit. You want them to know about the problems you solve, the value you can create for them, and what makes you different from your competition. One of the most important things that often gets overlooked, however, is getting them to understand that you care.

One of the best ways to show your new leads that you care is to use a personalized welcome. It helps them feel appreciated and valued by your company, which can make all the difference in whether they decide to do business with you or not. Seeing some of the faces behind your company also creates a feeling of trust since they can begin to connect with the people that make up the company, not just the brand or product itself. This is where introducing them to your team through a personalized welcome is key.

Start by taking time to think about what your new leads need from the moment they land on your site until they convert into customers.

What information would help them feel more comfortable with becoming part of your community? What would make them feel like they made the right decision to contact you in the first place?

Take note of any questions or concerns that commonly come up during this stage as well so you can address those too. Then, create content that addresses each one individually and gives them a personal touch by introducing yourself or some other members of your team. The more you can personalize your welcome to their need the stronger the experience will be.

For example, if someone comes to your site looking for help with growing their e-commerce store, try to include that in your personalized greeting. It’s an easy way to make sure you’re providing people exactly what they need when they need it most.

Let your imagination run wild and think through the lens of a new user. You’ll increase your sales and satisfaction scores in no time!